CULTIVATE IDEAS THAT TRANSFORM BUSINESS.

MARKET INTELLIGENCE & HUMAN INSIGHTS

Understanding challenges and uncovering opportunities

We lead qualitative, quantitative, and data analytics research to identify business problems and opportunities—inside and outside the organization. We evaluate products and services, validate ideas, and unearth new possibilities through brand, customer, and human-centered design research.

  • Brand Insights

  • Target Audience Profiling

  • Voice of the Customer

  • Customer Journey Mapping

  • Human-Centered Design

  • Corporate Culture

  • Customer Experience

  • Segmentation Studies

  • AAU Tracking Studies

  • New Concept Studies

  • Volumetrics Studies

  • Validation Research

GREENHOUSE INNOVATION: PRODUCT / SERVICE / OPERATIONS

Developing the big ideas that transform business

Businesses who innovate stay ahead. No matter what industry you are in, constant change is imperative. It is up to c-suite leaders to set the vision and create change for future growth. We help organizational leaders implement innovation initiatives and facilitated strategic processes. Our Greenhouse Innovation Summit brings together a cross-section of organizational leaders in a structured three-day workshop. Greenhouse is designed to create, articulate, prioritize, vet and advance new ideas. Whether you're looking to build operational efficiency, find new customers, new markets or create new products, we'll guide you from a sea of possibility to a tight strategic plan for innovation. Call us to discuss your own custom strategic-innovation initiative.

  • Competitive Intelligence

  • Marketplace Stimulus/Inspiration

  • Facilitated Ideation Initiatives

  • Think Tank Consultant Ideation

  • Innovation Strategic Implementation Plans

  • Corporate Strategic Planning

BRAND POSITIONING STRATEGY

Articulating the company and brand purpose

We help companies differentiate themselves from the competition through the creation of a brand positioning. We distill data and analyze learning about the customer, competition, category, culture and company to create a winning idea. The result is a company that behaves and communicates consistently around a focused message that resonates strongly with customersbuilding brand preference, loyalty and sales.  

  • Brand Positioning

  • Message Strategy

  • Brand Architecture

  • Marketing Plans

  • Marketing Communications Planning

CUSTOMER EXPERIENCE DESIGN

Bringing the brand to life in disruptive, indelible ways

We explore an exhaustive array of customer touch points. This intelligence leads to consumer journey mapping where new ideas are created that truly differentiate your brand experience and improve customer satisfaction. We'll work with your customer service, operations, marketing, and sales teams to connect with your customers in more innovative ways.

  • Social Media Persona Development

  • Email Marketing Segmentation

  • Email Marketing Brand Strategy

BRAND INTEGRATION

Changing culture and building internal evangelists

We work with senior management teams, corporate communications, and in-house PR, email marketing and social media teams to successfully integrate the brand strategy inside the organization. Ultimately, everyone will walk the same inspiring talk—building a company that not only communicates a brand message, but lives it.

  • Culture: Walking the Talk

  • Public Relations Strategy

  • Social Media Strategy

© 2019 REBEL FOX FARM, inc.

Brand and Business Innovation Consultants

REBEL FOX FARM PITTSBURGH

412-455-6433

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